Strategy Includes Reps in Major Advertising Markets Across the U.S. and Worldwide
San Francisco, CA. (May 11, 2009)—Preparing for its much-anticipated August 2009 launch, AFAR—a new experiential travel magazine founded by entrepreneurs Greg Sullivan and Joe Diaz—announces additions to its sales force. Joining AFAR’s experienced ad sales team are Chris Cuomo as Miami-based Sales Manager of the Southeast, Caribbean, and Central America, and Cha Mueller as Los Angeles-based West Coast Sales Director.
“Chris and Cha come to AFAR with a combined 35 plus years of media sales experience,” said John Sheehy, President and Publisher of AFAR. “Their diverse backgrounds and respect in the industry will be key in attracting advertisers to the launch issue and beyond.”
Cuomo has more than a decade and a half of media sales experience. He is the founder of C2-Media, an independently owned media sales company based in Miami, Florida. Cuomo began the company in 2005 exclusively representing National Geographic Traveler in the Southeast and Caribbean, where in the first year he doubled the revenue base for the 20 year old magazine. Prior to launching C2-Media, Cuomo spent time at National Geographic Society, Time, Inc., Thomson Financial Publishing and Gannett Company, Inc. Cuomo is a graduate of Iona College and a member of The Southeast Tourism Society and The Caribbean Hotel and Tourism Association. He resides in Miami, Florida.
A 20-year advertising industry veteran with more than a decade of agency experience, Mueller joins AFAR with a media sales background at publications as diverse as Gourmet and The Sporting News. Mueller is the founder of Chalamode LLC, a boutique media sales company where she currently represents Dwell. Prior to that, Mueller served as Southern California Sales Director for Conde Nast’s Gourmet where she earned the distinction of Gourmet’s “Break-Out Star.” Mueller also brings experience from Viacom having launched their west coast cross platform division and The Sporting News, where she managed online and offline business for clients such as DeBeers Diamonds, Absolute Vodka, Gillette, and more. Before her media sales career, Mueller spent 12 years working at some of the country’s top agencies including Chiat/Day/Mojo, Young & Rubicam, and Wells, Rich, Greene. A native New Yorker, Mueller made Los Angeles her home in 2001 to live the lifestyle of the brands she represents.
About AFAR Media:
AFAR magazine and its companion website afar.com are published by AFAR Media, headquartered in San Francisco, California. The company has an office in New York, with sales representatives based in major advertising markets around the country and worldwide. The magazine, set to debut on newsstands on August 18, will have an initial frequency of six times a year. The first two issues will have a rate base of 50,000, increasing to 100,000 in 2010 and eventually growing to 300,000. The subscription rate is $19.95 per year and the cover price is $4.99.
Emily Boak, Emily@rosengrouppr.com
Diane Stefani, Diane@rosengroupp.com
For Immediate Release:
AFAR HIRES VETERAN AD SALES TEAM
FOR BREAKTHROUGH FALL 2009 LAUNCH