Award-winning publishing veteran brings years of circulation expertise to launch of AFAR
SAN FRANCISCO, CA (April 20, 2009) – AFAR Media has named Laura Simkins Audience Marketing and Planning Director of AFAR, a new experiential travel magazine launching in September 2009. The announcement was made today by AFAR’s Founder and CEO Greg Sullivan.
“Laura brings AFAR great experience in building circulation for new titles,” said Sullivan. “That, coupled with her launch experience at Dwell and her expertise as part of the team who developed Dwell.com, makes her an ideal hire for AFAR Media.”
Simkins joins AFAR Media from 8020 Media and JPG magazine where she served as VP, Consumer Marketing. During her time at 8020 Media, Simkins was responsible for building innovative new web programs, tapping an online community member base of over 200,000.
Previously, Simkins spent eight years at Dwell, LLC where she most recently served as Senior Director, Consumer Marketing. Simkins played an integral role in the launch of Dwell, growing the magazine’s circulation 500% to a rate base of 325,000 and successfully managed three frequency increases. During her tenure she was actively involved in the development of Dwell.com and Dwell on Design conferences.
Simkins is a two-time CM Circulation Excellence award winner. A graduate of the University of Michigan, Ann Arbor, Simkins holds a BS Communication/Economics. She is based in AFAR’s San Francisco headquarters.
AFAR is being launched in a strategic partnership with Dwell Media, including shared sales and ad marketing resources as well as shared office space in New York City and San Francisco. AFAR’s president and publisher, John Sheehy has been a long-time consultant to Dwell and developed Dwell’s original launch plan. Dwell’s president and publisher, Michela O’Conner Abrams, chairs AFAR Media’s board of advisors.
About AFAR Media:
AFAR magazine and its companion website afar.com are published by AFAR Media, headquartered in San Francisco, California. The company will have an office in New York, with sales representatives based in major advertising markets in the country and worldwide. The magazine, set to debut on newsstands on August 18, will have an initial frequency of six times a year. The first two issues will have a rate base of 50,000, increasing to 100,000 in 2010 and eventually growing to 300,000. The subscription rate is $19.95 per year and the cover price is $4.99.
Emily Boak, Emily@rosengrouppr.com
Diane Stefani, Diane@rosengrouppr.com