Production Requirements


Display Ad Sizes

Ad dimensions are in inches. Size requirements in decimals and/or metrics are available upon request.



Unit Live (W x H) Trim (W x H) Bleed (W x H)
Spread Specs* 16-1/4 x 10-5/6 16-3/4 x 10-13/16 17 x 11-1/16
B Full page* 7-7/8 x 10-5/16 8-3/8 x 10-13/16 8-5/8 x 11-1/16
C 1/3 pg Vertical w/ bleed** 2 x 10-5/16 2-1/2 x 10-13/16 2-3/4 x 11-1/16
D 1/3 pg Vertical non-bleed** 2-1/4 x 10-5/16 2-1/4 x 10-5/16 n/a
E 2/3 pg Vertical** 4-13/16 x 10-5/16 5-1/16 x 10-13/16 5-3/16 x 11-1/16
F 1/2 pg Horizontal** 7-7/8 x 4-15/16 8-3/8 x 5-3/8 8-5/8 x 5-1/2

* Perfect alignment of type or image across two pages cannot be guaranteed.
** If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad.

Special Ad Sizes

Unit Live (W x H) Trim (W x H) Bleed (W x H)
Cover Flap 3-1/2 x 10-5/16 4 x 10-13/16 4-1/4 x 11-1/16

Technical Information

Magazine Trim Size 8-3/8”w x 10-13/16”h
Image Resolution 300dpi
Line Screen 175lpi
Colors 4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only.
Paperstock 50# Matte (text); 65# Matte (cover)
Printing Method CTP, web offset, SWOP standards
Maximum Ink Density 280% recommended. Not to exceed SWOP 300% TAC
Dot Gain A minimum 3% highlight dot is required on all images intended to print;
Quarter tone (25%) 14-16% average dot gain;
Mid tone (50%) 20- 22% average dot gain;
Shadows (75%) 14-16% average dot gain.
Binding Method perfect bound, jogs to foot.

Mechanical Information

Acceptable File Formats CMYK PDF/X1-A
Compatibility Acrobat 4 (PDF 1.3)
PDF/X1-A is the only acceptable file format for all ad units—full page and fractional units.
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded.
Proof Requirements

AFAR utilizes virtual proofing technology for print color matching- hard copy guidance is not required. If you opt to use a proof for internal color, please render at 100% scale with the IDEAlliance 12647-7 color wedge.

File Preparation

PDF/X1-A, portrait mode, 100% size. Do not apply trapping to files.

All files must include crop marks to AFAR’s trim and bleed dimensions, with center marks. For positioning purposes, crop marks must be indicated correctly on all files. Otherwise, ads will be centered at AFAR’s discretion. The trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area.

Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and, if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color.

AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12 point type is required.

Pre-Press Service Provider AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.
Ad Materials Delivery

All full and fractional ads should be submitted via our ad portal:

The portal allows you to upload and preflight your materials. Ad materials will be archived for 6 months in the portal. You must set-up a free account to submit your ad. This registration process takes about 1 minute. There is no additional software to download or install.

For further information, please contact:
Frank Linzan
Premedia Manager

Reproduction Liability

AFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press.

An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance.

AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with SWOP.

Disposition of Materials Advertising materials will be retained for six months from date of receipt and will not be returned.

Exchange Content and Image Specifications

The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines.

Copy Requirements
  • The word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold.
  • If your copy exceeds the maximum word count, AFAR’s Editorial Department will cut and edit your copy at their own discretion.
Image Specifications Advertiser supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section.

  • Resolution: 300 dpi (dots per inch)
  • Color Mode: CMYK (not RGB)
  • File Format: TIFF, JPEG, PSD, PDF
  • Please note that AFAR does not retouch, silhouette, or otherwise manipulate supplied images.
Logos The clean layout and formatted structure of AFAR Exchange does not allow for logos to be used in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image.
Material Submission AFAR will confirm receipt via email upon receipt of materials.

Please email your copy to Frank Linzan,, in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.

Images If the file is less than 2MB, email images to If the file is larger than 2MB, post the compressed image to AFAR’s FTP site:Host:
Username: afarads
Password: adspecs
Client Confirmations and Approvals A PDF of your ad will be sent to you via e-mail for your approval. If we do not hear back from you within two days of receipt of this PDF, we will assume the ad is correct and it will run as is.
Reproduction Liability AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.