AFAR at a Glance

Mission Statement

We are the leader in experiential travel, inspiring, guiding, and connecting travelers to have deeper, richer, and more personal experiences.

Positioning

AFAR inspires travelers to immerse themselves in authentic experiences that create deep connections between the reader, place, and local culture. Edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience.

As the authority on experiential travel, AFAR delivers the luxury of experience and attracts consumers who add the most value to major marketers across a wide array of categories. AFAR is the gateway to access this powerful new consumer – the experiential traveler. For this affluent, sophisticated and influential audience, AFAR is their voice and their guide.

Source: AFAR Prototype Gfk MRI Doublebase 2010, ABC Publisher’s Statement 6/30/11.

Website: afar.com