2012 Exchange Dates and Rates

1st Half Rate Base: 150,000-Mar/Apr, May/Jun
2nd Half Rate Base: 175,000-Jul/Aug, Sep/Oct, Nov/Dec, Jan-Feb ’13
Frequency 7x/year

All rates are net. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
For a complete list of AFAR General Terms & Conditions and advertising specifications, please see Terms and Conditions or contact your advertising representative.

Exchange Ad Sizes

AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting.

* Word counts are approximate.

CONTENT AND IMAGE SPECIFICATIONS

The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines.

Copy Requirements

• The word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold.
• If your copy exceeds the maximum word count, AFAR’s Editorial Department will cut and edit your copy at their own discretion.

Image Specifications

Advertiser supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section.

• Resolution: 300 dpi (dots per inch)
• Color Mode: CMYK (not RGB)
• File Format: TIFF
• Please note that AFAR does not retouch, silhouette, or otherwise manipulate supplied images.

Logos

The clean layout and formatted structure of AFAR Exchange does not allow for logos to be used in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image.

Material Submission

AFAR will confirm receipt via email upon receipt of materials.

Copy

Please email your copy to
Tammy Vinson, at tvinson@afar.com
in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.

Images

If the file is less than 2MB, email images to
tvinson@afar.com

If the file is larger than 2MB, post the compressed image to AFAR’s FTP site:

host: ftp://ftp.afar.com
Username: afarads
Password: adspecs

Client Confirmations and Approvals

A PDF of your ad will be sent to you via e-mail for your approval.

If we do not hear back from you within two days of receipt of this PDF, we will assume the ad is correct and it will run as is.

Reproduction Liability

AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.

Contacts

To place an Exchange ad, please contact:
Sakhi Vyas: sakhi@afar.com, (646) 430-9879
For production questions, please contact:
Tammy Vinson: tvinson@afar.com, (415) 373-5157

Billing information

All questions regarding AFAR’s billing policies, procedures, and account information should be directed to:
Matthew Fenster, Senior Accounting Manager, mfenster@afar.com (415) 814-1404 / (415) 520-9826 fax

Production contact, Tammy Vinson (415) 373-5157. tvinson@afar.com