2016 Exchange Dates and Rates
All rates are net. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
|Advertising Dates and Rates|
|Issue||On Sale||Closing Date||Materials Deadline|
|Jan/Feb||Dec 21||Oct 9||Oct 16|
|Mar/Apr||Feb 15||Nov 19||Nov 26|
|May/Jun||Apr 18||Jan 28||Feb 4|
|Jul/Aug||Jun 13||Mar 19||Mar 26|
|Sept/Oct||Aug 15||May 1||May 8|
|Nov/Dec||Oct 10||Jul 30||Jul 9|
|Jan/Feb ’17||Dec 21||Aug 19||Aug 26|
|Ad Size||Frequency 1x|
For a complete list of AFAR General Terms & Conditions and advertising specifications, please see Terms and Conditions or contact your advertising representative.
Exchange Ad Sizes
AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting.
|Unit||Text Size||Image Size||Second Image Size|
|1/8 pg Horizontal||50 words*||1.75”w x 2.5225”h||Not applicable|
|1/4 pg Vertical||90 words*||3.612”w x 2.8559”h||Not applicable|
* Word counts are approximate.
CONTENT AND IMAGE SPECIFICATIONS
The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines.
- The word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold.
- If your copy exceeds the maximum word count, AFAR’s Editorial Department will cut and edit your copy at their own discretion.
Advertiser supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section.
- Resolution: 300 dpi (dots per inch)
- Color Mode: CMYK (not RGB)
- File Format: TIFF, JPEG, PSD, PDF
- Please note that AFAR does not retouch, silhouette, or otherwise manipulate supplied images.
The clean layout and formatted structure of AFAR Exchange does not allow for logos to be used in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image.
AFAR will confirm receipt via email upon receipt of materials.
Please email your copy to Frank Linzan, at firstname.lastname@example.org in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.
If the file is less than 2MB, email images to
If the file is larger than 2MB, post the compressed image to AFAR’s FTP site:
Client Confirmations and Approvals
A PDF of your ad will be sent to you via e-mail for your approval.
If we do not hear back from you within two days of receipt of this PDF, we will assume the ad is correct and it will run as is.
AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.
To place an Exchange ad, please contact:
Lauren Peterson: email@example.com, (646) 430-9880
For production questions, please contact:
Frank Linzan: firstname.lastname@example.org, (212) 649-3206
All questions regarding AFAR’s billing policies, procedures, and account information should be directed to:
Matthew Fenster, Director of Finance, email@example.com (415) 814-1404 / (415) 520-9826 fax