2013 Advertising Dates and Rates
Frequency 7x/year
| 2013 Advertising Dates and Rates | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Issue | On Sale | Fractional Close | Fractional Mats Due | Display Close | Display Mats Due | ||||
| Jun/Jul | May 28 | Mar 27 | Apr 3 | Apr 3 | Apr 10 | ||||
| Aug/Sep | Jul 16 | May 10 | May 17 | May 17 | May 24 | ||||
| Oct | Sep 10 | Jul 10 | Jul 17 | Jul 17 | Jul 24 | ||||
| Nov/Dec | Oct 29 | Aug 27 | Sep 4 | Sept 4 | Sep 11 | ||||
| Jan/Feb’14 | Dec 17 | Oct 16 | Oct 23 | Oct 23 | Oct 30 | ||||
| Four Color | 1x | 3x | 6x |
|---|---|---|---|
| 1 page | $31,750 | $30,500 | $28,500 |
| 1/2 page | $22,000 | $21,000 | $19,750 |
| 1/3 page | $16,250 | $15,750 | $14,500 |
| Black & White | 1x | 3x | 6x |
|---|---|---|---|
| 1 page | $24,000 | $23,000 | $21,500 |
| 1/2 page | $16,750 | $16,000 | $15,000 |
| 1/3 page | $12,500 | $12,000 | $11,250 |
| Cover Premium | 2ND | 3RD | 4TH |
|---|---|---|---|
| 30% | 25% | 40% |
All rates are gross and subject to AFAR’s Terms and Conditions. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
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