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Danube River

The AFAR Mission:

AFAR inspires, guides, and enables travelers to have deeper, richer, and more meaningful experiences.

Connecting with the New Global Citizen

  • 50% Men / 50% Women
  • Median Age: 48
  • Average HHI: $351,634
  • Average Net Worth: $2.38MM
  • Highest concentration of college graduates
  • 96% Passport ownership
  • Take 13+ trips a year
  • Nearly half fly First or Business Class
  • Average 13 round trips & 27 hotel nights annually
  • Are always sought after for travel advice

Incredible Growth and Engagement Across AFAR’s Platforms

Sources: IPSOS 2019 Doublebase; Competitive set includes Travel+Leisure and Conde Nast Traveler; Google Analytics: June 2020; Harvey Research AFAR Magazine Reader Survey, Jan/Feb 2020